Umeå2014 uses the term ‘culture-driven growth’ to describe the fact that culture is an impetus to growth and success. Culture – which covers everything from scenery and cuisine to art and democracy – promotes entrepreneurship, employment and competitiveness. And best of all, everyone can contribute to cultural growth.
We are building for the future! Culture is growing. The city is growing. You and I are growing. With faith in the future and mutual commitment, Umeå has grown into something new and unique that is reverberating all around the world.
Photo by: Andreas Nilsson