In Umeå, it is just as natural to start a rock band as to shovel snow in the winter. Rock music and its relatives is such an integral and significant part of Umeå’s cultural life. The foundations were laid in the early 1990’s when the straight edge movement – where you do not drink alcohol or eat meat – exploded. All the kids became vegans and started hardcore bands criticizing society in the angriest way. The period was characterized by a frenetic do-it-yourself spirit. What was not made by your own hands was not worth having. “Get lost – we’re doing it ourselves!”, was the attitude.
Photo by: Andreas Nilsson