Caught by [Umeå] – the tour

It started 5 September in Copenhagen and finished 26 October in Hamburg – Umeå went European tour showing what the city of Umeå and its surrounding region in northern Sweden have to offer. Umeå and northern Sweden literally came to life in each city, setting up a hub and a Nordic teepee in a central location featuring inspiration and information.

Thank you to everyone who visited us on tour! On our Facebook page you can find photos from the tour and see our finalists in the Artists Caught by Umeå art competition.

Follow Caught by [Umeå] in Social Media

Follow updates and  watch pictures from the tour through our Social Media channels – there is a constant flow of information!

On Facebook (
On Twitter and Instagram (@caughtbyumea and #caughtbyumea)
We also have a moodboard on Pinterest  (å)

Partners on tour

Umeå University joined us on tour and promoted their well-established international research profile and broad range of study options, including over 30 degree programs taught in English. A special focus was given to their Centre for Sami Research, Institute of Design, School of Architecture, and their Culture Trade initiative. Umeå University is one of Sweden’s largest institutions of higher learning with over 34,000 students and 4,200 employees. Read more about Umeå University on tour here.



Designlabland is a Design Laboratory in Swedish Lapland. It is a EU funded project that started 2007 with the aim to create win-win design cases between young creators, companies and organizations in Swedish Lapland.



ICEHOTEL is the first and largest hotel in the world built entirely from snow and ice, located 200 km north of the Arctic Circle, in the remote village called Jukkasjärvi in northern Sweden.

ICEHOTEL logotext


Hammock Sessions is a music and video blog that brings the music life of Västerbotten outside Swedens’s boarders.



Guitars, The Museum is set to open in February 2014 and will make Umeå home to one of the world’s finest vintage guitar collections.


Måltidsvision is an event company that uses food and drinks in a unique and artistic way to present and enhance their message, helping companies and organizations to create affective events which inspire and leave an impression through the concept “storytelling by food”.



The Sámi Handicraft Foundation Sámi Duodji was established in 1993 by the Sámi national organizations Svenska Samernas Riksförbund (SSR) and Same Ätnam.



A climate neutral event

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VisitSweden is working to reduce our climate impact. We chose to make the Caught by Umeå Tour a climate neutral event. Our aim was to lower the events climate impact as much as possible. The events emissions was offset through the Gold Standard certified carbon offset project Ugastoves* in Uganda to which a donation of approximately 100 stoves will be made.

We encouraged all of our participants to choose a mode of transport with as low climate impact as possible.

*VisitSweden supports the Gold Standard certified project Ugastoves in Uganda. The project distributes new fuel-efficient cooking stoves to households. Fuel use from increasingly scarce firewood is a growing problem in the Uganda. In order to address this problem, an emission reduction project has been set up to distribute modern, fuel-efficient cooking stoves to private households at reduced prices. The project also addresses a number of socio-economic issues for example reduced fuel spending and improved indoor and outdoor air quality.








About the competition

Competition timeline

April - June

Submission period.

July - August

Semifinalists presented and public voting starts.

September - October

Finalists are presented in eight European countries.

January 2014

Grand Finale in Umeå,
Sweden. Winners are